TITLE:Parker Jotter Pens, concept project
ABOUT:
The Parker Jotter pens are fun and practical, and perfect for those who need a pen on the go and love stylish accessories. One of the most iconic pen designs of Parker with a large variety of body colors. The affordable price and the simple yet attractive designs made it one of the most recognized pens with more than 750 million sales worldwide since. 1954. A campaign in order to promote the Jotter pen by Parker via various communication channels including but not limited to print, digital, outdoors as well as a landing page with a dedicated e-shop. The variety of Jotter body colors were adopted as the main promotional element and provided the core of the overall visual communication. The two main parts of the pen (tip and clip) were identical for all the promotional material and the body (color) of the pen is formed via a strong close shadow.
CLIENT:
Parker Pen Company
REQ: Product Campaign and Landing Page

Parker_jotter_all_002Parker_jotter_all_002
Parker_jotter_all_005Parker_jotter_all_005
Parker_jotter_all_001Parker_jotter_all_001
Parker_jotter_all_004bParker_jotter_all_004b
Parker_jotter_all_007Parker_jotter_all_007
Parker_jotter_all_003Parker_jotter_all_003
Parker_jotter_all_006Parker_jotter_all_006

gotnostudio - Parker Jotter [concept]